EURO IT - Digital Marketing Agency

Facebook's advertising policies are constantly evolving, and the changes in 2025 have significant implications for marketers. Navigating these updates is crucial for maintaining compliance, avoiding account suspensions, and ensuring your campaign performance remains strong. This guide provides a comprehensive breakdown of the most important policy changes and offers actionable advice for adapting your strategy.

Key Update 1: Stricter Regulations on Personal Attributes

Facebook has tightened its rules regarding targeting based on personal attributes, especially in sensitive categories like housing, employment, and credit. Ads can no longer imply knowledge of a user's personal characteristics. We'll explore the nuances of this policy and provide examples of compliant vs. non-compliant ad copy to keep your campaigns safe.

Key Update 2: Increased Transparency for AI-Generated Content

With the rise of generative AI, Facebook now requires clear disclosure if AI is used to create or significantly alter ad imagery or video. Failing to label AI-generated content can result in ad disapproval. This section covers the specific labeling requirements and best practices for using AI-generated creatives transparently and effectively.

Key Update 3: Data Privacy and the Impact of Signal Loss

The digital advertising landscape is moving towards greater user privacy, and Facebook is no exception. We'll discuss the impact of signal loss from sources like Apple's ATT framework and how Facebook's Conversions API (CAPI) is becoming essential for accurate tracking and optimization. Learn how to implement CAPI and leverage first-party data to future-proof your measurement strategy.

By understanding and adapting to these policy changes, you can not only avoid penalties but also build greater trust with your audience, leading to more sustainable success on the platform.